A.I. Advertising

VIRTUAL REALITY / MACHINE LEARNING
YEAR         DELIVERABLES
2019           CREATIVE DIRECTION
                  MACHINE LEARNING
                  XR & VR DESIGN

A.I. Advertising

VIRTUAL REALITY / MACHINE LEARNING
YEAR         DELIVERABLES
2019           CREATIVE DIRECTION
                  MACHINE LEARNING
                  XR & VR DESIGN
A virtual reality bot that uses machine-learning to create advertising slogans. The neural network bot has been trained on over a thousand American slogans from the past century (famous slogans like "Taste the Feeling" or "i'm lovin' it"). Visitors stepping inside the virtual Las Vegas-like world are bombarded with the bot-generated slogans (such as "See it in your Mouth" or "The Best Part of Possibilities"). The installation was commissioned as a design research project for the GEO-DESIGN exhibition at the Van Abbe Museum and the 2019 Milan Salone del Mobile.

EXHIBITION LINK
A virtual reality bot that uses machine-learning to create advertising slogans. The neural network bot has been trained on over a thousand American slogans from the past century (famous slogans like "Taste the Feeling" or "i'm lovin' it"). Visitors stepping inside the virtual Las Vegas-like world are bombarded with the bot-generated slogans (such as "See it in your Mouth" or "The Best Part of Possibilities"). The installation was commissioned as a design research project for the GEO-DESIGN exhibition which was featured at the Van Abbe Museum, Eindhoven and the 2019 Milan Salone del Mobile.

EXHIBITION LINK
IMG_20190409_185943 (1)
bestpart
acrank_thebestpartofpossibilitesdetailclip copy
acrank_thebestpartofpossibilities (1)
Artist Statement
Advertising seeks to transform products from virtual possibilities into physical reality. In that sense, the goal of advertising is to produce consumers rather than products. Marketing campaigns strategise to make certain goods real and competing products virtual, constantly changing the design landscape. But in recent years, the quantity and variety of products, vendors, and consumers on Alibaba has led to a specific demand—for engaging, intuitive, and user-specific advertising generated through artificial intelligence. Scientists at Alibaba’s research centre are developing AI tools, including neural networks, to achieve that goal. In that sense, Alibaba is becoming both designer and producer—a consumption machine, blurring the boundaries between virtual and real.
But what lies behind these artificial campaigns, and how does this virtual tool create demand in a physical world? The Best Part of Possibilities is a self-named neural network bot that has been trained on thousands of American advertising slogans from the past 100 years. These amusing, nonsensical, and cliché phrases, assembled into new phrases using machine learning, reveal the uncanny yet irrational pattern and syntax of advertising which we have assimilated in the era of broadcast and interactive media.
Instagram Setup
Alibaba's a.i. advertising softwares uses social media data to create custom advertisments for each user. For the installation, the instagrammable setup encouraged visitors to post on social media, putting the user at the center of the experience. All the set pieces were custom-made with Alibaba suppliers. 
Since the Oculus Go headset is not very instagrammable, we transformed the headset into a digital mask, making visitors look futuristic to others in the room when they look inside. The LED panel on the mask was fully animated.
Artist Statement
Advertising seeks to transform products from virtual possibilities into physical reality. In that sense, the goal of advertising is to produce consumers rather than products. Marketing campaigns strategise to make certain goods real and competing products virtual, constantly changing the design landscape. But in recent years, the quantity and variety of products, vendors, and consumers on Alibaba has led to a specific demand—for engaging, intuitive, and user-specific advertising generated through artificial intelligence. Scientists at Alibaba’s research centre are developing AI tools, including neural networks, to achieve that goal. In that sense, Alibaba is becoming both designer and producer—a consumption machine, blurring the boundaries between virtual and real.
But what lies behind these artificial campaigns, and how does this virtual tool create demand in a physical world? The Best Part of Possibilities is a self-named neural network bot that has been trained on thousands of American advertising slogans from the past 100 years. These amusing, nonsensical, and cliché phrases, assembled into new phrases using machine learning, reveal the uncanny yet irrational pattern and syntax of advertising which we have assimilated in the era of broadcast and interactive media.
GEO_Banner_Website_Post
instagram
_DSC2038
received_2364053103915251
IMG_20190409_113458
CREDITS
Project commissioned by the Design Academy Eindhoven

Creative Direction & Visual Production Allison Crank
Machine Learning & Production Aidan Crank
Production wowl, Yannick Soller 
Photography © Nicole Marnati © Design Academy Eindhoven 
CREDITS
Project commissioned by the Design Academy Eindhoven

Creative Direction & Visual Production Allison Crank
Machine Learning & Production Aidan Crank
Production wowl, Yannick Soller 
Photography © Nicole Marnati © Design Academy Eindhoven 

Allison Crank © 2019 — info@allisoncrank.com