A.I. Advertising

VIRTUAL REALITY / MACHINE LEARNING
YEAR         DELIVERABLES
2019           CREATIVE DIRECTION
                  MACHINE LEARNING
                  XR & VR DESIGN

A.I. Advertising

VIRTUAL REALITY / MACHINE LEARNING
YEAR         DELIVERABLES
2019           CREATIVE DIRECTION
                  MACHINE LEARNING
                  XR & VR DESIGN

Virtual reality neural network bot and design research project that uses machine-learning to create advertising slogans. The bot has been trained on over a thousand American slogans from the past century (famous slogans like "Enjoy Coke"). Visitors stepping inside the virtual Las Vegas-like world are bombarded with the bot. The art installation was commissioned for the GEO-DESIGN exhibition at the Van Abbe Museum, Eindhoven and the 2019 Milan Salone del Mobile.

EXHIBITION LINK


Virtual reality neural network bot and design research project that uses machine-learning to create advertising slogans. The bot has been trained on over a thousand American slogans from the past century (famous slogans like "Enjoy Coke"). Visitors stepping inside the virtual Las Vegas-like world are bombarded with the bot. The art installation was commissioned for the GEO-DESIGN exhibition at the Van Abbe Museum, Eindhoven and the 2019 Milan Salone del Mobile.

EXHIBITION LINK

Alibaba, an exhibition produced in collaboration with the Van Abbe Museum in Eindhoven during Dutch Design Week in October 2018. Nine Design Academy Eindhoven graduates were invited to research Alibaba’s operational model and its impact on the design field. For the 2019 Salone del Mobile, the GEO—DESIGN exhibition brings ongoing research to an expanded international audience.
My role
I looked into Alibaba's impact on advertising with it's two new A.I. copywriting softwares by trying to re-create the software myself. The results of my research were spammed at visitors in an Instagrammable installation.
Alibaba, an exhibition produced in collaboration with the Van Abbe Museum in Eindhoven during Dutch Design Week in October 2018. Nine Design Academy Eindhoven graduates were invited to research Alibaba’s operational model and its impact on the design field. For the 2019 Salone del Mobile, the GEO—DESIGN exhibition brings ongoing research to an expanded international audience.
My role
I looked into Alibaba's impact on advertising with it's two new A.I. copywriting softwares by trying to re-create the software myself. The results of my research were spammed at visitors in an Instagrammable installation.
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Exhibition Statement
Advertising seeks to transform products from virtual possibilities into physical reality. In that sense, the goal of advertising is to produce consumers rather than products. Marketing campaigns strategise to make certain goods real and competing products virtual, constantly changing the design landscape. But in recent years, the quantity and variety of products, vendors, and consumers on Alibaba has led to a specific demand—for engaging, intuitive, and user-specific advertising generated through artificial intelligence. Scientists at Alibaba’s research centre are developing AI tools, including neural networks, to achieve that goal. In that sense, Alibaba is becoming both designer and producer—a consumption machine, blurring the boundaries between virtual and real.
But what lies behind these artificial campaigns, and how does this virtual tool create demand in a physical world? The Best Part of Possibilities is a self-named neural network bot that has been trained on thousands of American advertising slogans from the past 100 years. These amusing, nonsensical, and cliché phrases, assembled into new phrases using machine learning, reveal the uncanny yet irrational pattern and syntax of advertising which we have assimilated in the era of broadcast and interactive media.
Exhibition Statement
Advertising seeks to transform products from virtual possibilities into physical reality. In that sense, the goal of advertising is to produce consumers rather than products. Marketing campaigns strategise to make certain goods real and competing products virtual, constantly changing the design landscape. But in recent years, the quantity and variety of products, vendors, and consumers on Alibaba has led to a specific demand—for engaging, intuitive, and user-specific advertising generated through artificial intelligence. Scientists at Alibaba’s research centre are developing AI tools, including neural networks, to achieve that goal. In that sense, Alibaba is becoming both designer and producer—a consumption machine, blurring the boundaries between virtual and real.
But what lies behind these artificial campaigns, and how does this virtual tool create demand in a physical world? The Best Part of Possibilities is a self-named neural network bot that has been trained on thousands of American advertising slogans from the past 100 years. These amusing, nonsensical, and cliché phrases, assembled into new phrases using machine learning, reveal the uncanny yet irrational pattern and syntax of advertising which we have assimilated in the era of broadcast and interactive media.
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CREDITS
Project commissioned by the Design Academy Eindhoven

Creative Direction & Visual Production Allison Crank
Machine Learning & Production Aidan Crank
Production wowl, Yannick Soller 
Photography © Nicole Marnati © Design Academy Eindhoven 
CREDITS
Project commissioned by the Design Academy Eindhoven

Creative Direction & Visual Production Allison Crank
Machine Learning & Production Aidan Crank
Production wowl, Yannick Soller 
Photography © Nicole Marnati © Design Academy Eindhoven 

Allison Crank © 2019 — info@allisoncrank.com