The Reality
Theatre
The Reality Theatre
My M.Des Thesis project, from June 2015 which looks into the future of shopping.
The thesis was both a research project which led into a design proposal. I researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, I followed new emerging technologies, the rise of the Ludic Century and the gaming industry. I combined this research to bring us into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.
My M.Des Thesis project, from June 2015 which looks into the future of shopping.
The thesis was both a research project which led into a design proposal. I researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, I followed new emerging technologies, the rise of the Ludic Century and the gaming industry. I combined this research to bring us into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.
Selected Press
VOGUE DEZEEN FASTCODESIGN WORLD ARCHITECTURE THE FUTURE LABORATORY MENTALFLOSS LA TEMPESTAD THE URBAN DEVELOPER RETAIL WATCHING
The Reality Theatre is more than a shopping machine, it materialises a world that encompasses elements of urbanism with contextualised dreams, inspired by the archetypical elements of the mall and store that look with an equal degree towards the future. It is a meshing of stories where the elements of the public life are not only revived through reengineering of architecture and urbanism, but also integrated with modern technology and new consumption economies, all in order to create a utopian future.
Portfolio
Scene-o-Scope: VR for the Montreux Jazz FestivalVirtual Reality
IllustrationsWatercolors
Museum of Bad Art VRVirtual Reality
Pixel 2.0Game / Interaction Design
Portfolio Website for Maarten BaasWeb Design
Operatic LivingAnimation / Projection
VR Shopping Mall: the Reality Theatre VR ExperienceVirtual Reality
The Reality TheaterAnimation / Critical Design
200 Years: A Project with Maarten BaasAnimation / Production
Allison Crank © 2018 — VR & Interaction Designer
Contact: info@allisoncrank.com