My MA thesis project on the future of shopping which led into a design proposal and virtual reality experience.

I researched the evolution of shopping, urbanism and architecture starting with the Greek agora- to the arcades of Paris, department stores, shopping malls, e-commerce and the experience economy. At the same time, I followed emerging technologies, the rise of the Ludic Century and trends in hyper-customization.

The result is the Reality Theatre, a speculative mixed reality shopping experience, where pixels and voxels replace brick and mortar. It’s a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine. I was awarded the Gijs Bakker Award for excellence in design research and the Keep an Eye Award for this project.

The project was featured in VOGUE, FastCoDesign, Dezeen, among others.

My MA thesis project on the future of shopping which led into a design proposal and virtual reality experience.

I researched the evolution of shopping, urbanism and architecture starting with the Greek agora- to the arcades of Paris, department stores, shopping malls, e-commerce and the experience economy. At the same time, I followed emerging technologies, the rise of the Ludic Century and trends in hyper-customization.

The result is the Reality Theatre, a speculative mixed reality shopping experience, where pixels and voxels replace brick and mortar. It’s a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine. I was awarded the Gijs Bakker Award for excellence in design research and the Keep an Eye Award for this project.

The project was featured in VOGUE, FastCoDesign, Dezeen, among others.

CREDITS
My MA graduation project

Animation Assistant  Filip Setmanuk  

CREDITS
My MA graduation project

Animation Assistant  Filip Setmanuk  

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