The Reality

Theatre

 

The Reality Theatre

 

My M.Des Thesis project, from June 2015 which looks into the future of shopping.

The thesis was both a research project which led into a design proposal. I researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, I followed new emerging technologies, the rise of the Ludic Century and the gaming industry. I combined this research to bring us into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.

My M.Des Thesis project, from June 2015 which looks into the future of shopping.

The thesis was both a research project which led into a design proposal. I researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, I followed new emerging technologies, the rise of the Ludic Century and the gaming industry. I combined this research to bring us into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.


Selected Press

VOGUE    DEZEEN    FASTCODESIGN    WORLD ARCHITECTURE    THE FUTURE LABORATORY    MENTALFLOSS    LA TEMPESTAD    THE URBAN DEVELOPER   RETAIL WATCHING

The Reality Theatre is more than a shopping machine, it materialises a world that encompasses elements of urbanism with contextualised dreams, inspired by the archetypical elements of the mall and store that look with an equal degree towards the future. It is a meshing of stories where the elements of the public life are not only revived through reengineering of architecture and urbanism, but also integrated with modern technology and new consumption economies, all in order to create a utopian future.

camera5
camera2
camera3

PRESS IMAGES

PRESS IMAGES


For images in CMYK please download from here.
For images in web safe colours, please download from here.

For images in CMYK please download from here.
For images in web safe colours, please download from here.

Portfolio

IllustrationsWatercolors

Museum of Bad Art VRVirtual Reality

Pixel 2.0Game / Interaction Design

Operatic LivingAnimation / Projection

The Reality TheaterAnimation / Critical Design

 

Allison Crank © 2018 — VR & Interaction Designer   
Contact: info@allisoncrank.com