VR Shopping




The Reality Theatre

VIRTUAL REALITY
YEAR         DELIVERABLES
2015           CREATIVE DIRECTION
                  DESIGN CONCEPT
                  INTERACTION; VR DESIGN

VR Shopping




The Reality Theatre

VIRTUAL REALITY
YEAR         DELIVERABLES
2015           CREATIVE DIRECTION
                  DESIGN CONCEPT
                  INTERACTION; VR DESIGN

A virtual reality shopping experience developed as part of my MA thesis, The Reality Theatre, on the future of shopping. A VR experience in the form of an interactive play: a narrative that gives life to this virtual mall and lets you experience this future fiction. You become Ms. Smith, who is shopping for a chair, from the moment she enters the store, to her interactions with the designer (who in this case is an A.I. Irish giraffe) to when she leaves her purchase.

This project was featured in VOGUE, FastCoDesign and DEZEEN, among others


A virtual reality shopping experience developed as part of my MA thesis, The Reality Theatre, on the future of shopping. A VR experience in the form of an interactive play: a narrative that gives life to this virtual mall and lets you experience this future fiction. You become Ms. Smith, who is shopping for a chair, from the moment she enters the store, to her interactions with the designer (who in this case is an A.I. Irish giraffe) to when she leaves her purchase.

This project was featured in VOGUE, FastCoDesign and DEZEEN, among others

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The project was a part of a research on the future of retail and shopping where e-commerce, physical stores, machine-learning and theatrical public life comes to life. The store experience brings back values we lost with mass production. It returns to the days in the 1800s when you would go to a hatter or dressmaker and together design your own items.
The project was a part of a research on the future of retail and shopping where e-commerce, physical stores, machine-learning and theatrical public life comes to life. The store experience brings back values we lost with mass production. It returns to the days in the 1800s when you would go to a hatter or dressmaker and together design your own items.
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CREDITS
My MA graduation project

Script Collaborator Michael Fitzgerald
Development Wijnand Van Tol

Allison Crank © 2019 — info@allisoncrank.com